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These changes affect the way that search engines index websites and also which websites appear in the top SERPs. For example, in 2018, Google rolled out 3,200 changes to its algorithm. This resulted in some websites being penalized or being reclassified. While these changes are frustrating, they don't mean that you'll lose your rankings or even traffic altogether. A local SEO marketing agency can assist you to alter your strategy to keep you ahead of your competition and help you generate more leads for your business. A local SEO agency will also assist you to get your NAP (name, the address, and telephone number) on all the relevant business listings. The presence of your NAP data on the local and industrial business listings can make it easier for your customers to find you, and boost your visibility in the results of search. Finally, a local SEO marketing agency can help you develop and manage online reviews for your business. 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Accurately reputated Local SEO is an important element of any marketing strategy for local businesses, even small or new businesses. It lets you be more prominent on Google Maps, and search results pages of engines (SERPs) to ensure that potential customers can find you when they need it. It also assists in generating more calls and contact forms online on your website. This lets you connect with more people, improve your image as a regional business, and increases your credibility. Reputation is among the most powerful forces of human nature. It affects how we view ourselves, who we connect with and what we do for work. It can also affect your financial health and overall wellbeing. You can improve your business's image by adhering to ethical practices and staying on top your game when it comes to customer service and relationships with clients. 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